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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Martinson observes. “We

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Social Media Changes Foreshadow New Retail Developments

PYMNTS

Social media keeps on evolving, and that could bring big changes to the retail environment, especially as the preferences of younger consumers continue to evolve. It is a social media platform built from the ground up with a foundational concern for their safety and privacy when interacting online. New Audiences.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media.

Branding 195
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,