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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Tim Martinson, North American Banking Company.

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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

The abrupt collapse of Silicon Valley Bank (SVB) is a stunning example of bank leadership not understanding interest rate risk, running into trouble with an inverted yield curve, and ignoring the impact of a severe monetary correction on long-duration assets. Notably, most community banks’ duration risk is in the loan portfolio.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

Community 139
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Nonprofit Supports Community Entrepreneurs Amid Pandemic

PYMNTS

According to Brennan, EforAll is a growing nonprofit organization that partners with communities to help under-resourced entrepreneurs start and grow a business through intensive business training, mentorship and an extended professional support network. You manage the misses. And what is that model?

Community 148
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Using Ethical AI To Turn Citizens’ Information Into Insight

PYMNTS

The wisdom of crowds, gleaned from social media, can paint a gestalt picture of how a government agency’s, bank’s or retailer’s efforts are being received on the ground, so to speak. And it can also (perhaps), fed through models and analytics, can bolster decision-making for the greater, common good. Ethical AI.