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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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If 5G is supposed to be a game-changer, what’s the game?

Perficient

Consumer markets have tried to deliver Immersive and personalized customer experiences with fits and starts, but with limited success. Digital Product Development Innovation Possibilities with 5G. Regardless of consumer market or business focus, don’t snooze on the potential of 5G. Video/Live Streaming. Healthcare.

Video 476
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? The post Who Owns Digital?

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158
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Advancing With Collaboration, Cooperation And Innovation

PYMNTS

Digitization has helped support remittance market continuity in the face of reduced mobility. We also believe money transfers relying on informal or unregulated routes are converting to formal money transfers, and may even help stabilize the market as travel restrictions likely remain.”.

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Wielding B2B Payments Automation To Empower A Vegan Ecosystem

PYMNTS

B2B payments technologies can be seamlessly integrated into businesses’ existing back offices with minimal disruption, and it’s an achievement that has not only opened the door for smaller firms to adopt technology, but has led more businesses to buy — not build — when developing their digitization strategies. ”

Payments 159
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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks.