South State Correspondent

MARCH 13, 2023

While we will cover the general lessons HERE , in this article, we wanted to focus on the root cause – how and why interest rate risk caused the second-largest bank failure in US history (Washington Mutual was the largest in 2008). Notably, most community banks’ duration risk is in the loan portfolio.

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Risk Management Management Community Bank Community 221

Independent Banker

OCTOBER 31, 2020

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection.

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Community social media Community Bank US 163

Independent Banker

AUGUST 31, 2021

It’s our responsibility to help make our communities better places to live, to help pull people out of poverty and address issues they’re facing. When I consider what differentiates us as community bankers, I’m immediately drawn to the legacy of good we create. Issue a press release with event photos to local media.

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Community Bank Community social media National 91

Independent Banker

MAY 1, 2020

“As community bankers, making the next right choice today will ensure we have a strong, flourishing future.”. Our banks have been dramatically affected by COVID-19, but without a doubt, we will weather this storm, because we build our model on relationships that stand the test of time. Where I’ll be this month. Rebeca Romero Rainey.

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Community Bank Community social media Leadership 126

South State Correspondent

APRIL 19, 2023

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. This is one of the great mysteries of community banking. Almost every community bank touts its commitment to the relationship.

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How To Examples Resources Community Bank 195

Independent Banker

OCTOBER 1, 2022

By identifying the preferred banking and spending habits of different generations, scammers can tailor how they reach their targets. We look at community banks’ options for fighting this type of crime. Brandon Koeser, RSM US LLP. Social media. By Katie Kuehner-Hebert. Putting technology to work. Robo calls.

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Fraud social media Millennials Examples 133

Independent Banker

JULY 30, 2015

Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks. Our members are thought leaders and visionaries who are the backbone of every community,” he says. ICBA Social Media Monitor.

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Resources social media Marketing Tools 70

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. Koger Propst.

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Community Bank Community Tampa North Carolina 91

South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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Conference Marketing social media Data 195

Banking 2020

SEPTEMBER 23, 2014

Question: Community branch, personal service, mobile banking—which is the odd one out? For some time now, there have been discussions about the future of community banks in the age of digital banking. Insights branch consumer customer customer service local social media' Answer: None.

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Community social media Community Bank Big Data 55

Long Lasting Ideas

FEBRUARY 22, 2016

And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. The flood of electronic devices has us more worried about e-mail than engagement. And here are a few others from us. So what’s the point? And it’s hurting American business. “The

social media 40

social media United States Branding Meeting 40

Independent Banker

OCTOBER 14, 2014

A status update on banks and social media. According to a statistic released as part of the ICBA 2014 Top 50 Community Bank Leaders in Social Media, nearly 2,500 banks have a Facebook or Twitter presence, and the numbers continue to exponentially grow. .* It is no wonder banks are joining in.

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social media Risk Management Compliance Community Bank 88

Social Assurance

AUGUST 14, 2020

From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Why should you use national days in your social media content? Highlight Your Community Bank or Credit Union.

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social media Branding How To National 15

Independent Banker

JULY 31, 2022

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways.

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Memphis Community Security Community Bank 103

Independent Banker

DECEMBER 13, 2015

As community bankers, supporting local small business is second nature for generations and will continue to work for generations to come. Even though we as community bankers support small businesses every day of the year, the holidays provide us with a unique opportunity to put small businesses and our communities front and center.

Community Bank 70

Community Bank Community social media Ohio 70

Independent Banker

NOVEMBER 24, 2015

As community bankers, supporting local small business is second nature for generations and will continue to work for generations to come. Even though we as community bankers support small businesses every day of the year, the holidays provide us with a unique opportunity to put small businesses and our communities front and center.

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Community Bank Community social media Ohio 70

Independent Banker

NOVEMBER 25, 2015

Even with technology’s increasing influence on retail banking, it’s not typical for a community bank to have one of its most senior and trusted executives concentrate primarily on leading consumer product and payments innovation. billion-asset, 85-branch community bank based in Rockland, Mass., is not typical.

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Innovation Community Bank social media Community 70

Social Assurance

JULY 2, 2020

Communities will come together to celebrate and strengthen the bonds that hold them together (with social distance of course). Financial brands maintain and build upon this sense of unity throughout the year – providing the sparks that shine a light on their communities. Give Back at a Distance. Look Internally.

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Community Branding social media Examples 15

Jeff For Banks

APRIL 25, 2014

In 2013 there were 246 bank and thrift merger and acquisition deals announced, the highest number since 2007 when there were 318 deals. Year to date through April 22nd, there were 73 announced deals, putting us on track for a similar number of deals to last year. This all comes with fewer banks than there were in 2007.

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Community New York Indiana Connecticut 93

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 35 percent of seniors online use social media, like Facebook and LinkedIn.

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Meeting Marketing social media Community Bank 40

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

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Marketing Strategies Community Bank Community America 53

Jeff For Banks

JUNE 2, 2023

Although community banks did not lend to sub-prime borrowers in any meaningful way, did we participate? In many respects, community banks were caught in the cross-fire through the purchase of those mbs instruments – and subsequent trial through public sentiment. And we positioned our balance sheets accordingly.

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FDIC Community Bank Regulation Lending 78

Gonzobanker

DECEMBER 22, 2020

Banks and credit unions had to fundamentally change their delivery, support and relationship management models at scopes and speeds that were unheard of. And how did community banks and credit unions respond to the COVID craziness? Bad things about the banking industry. Let us break it down for you.

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Idaho Community Industry Strategy 172

Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Even when it seems that criticism and competition will make feathers fly at Chick-fil-A, headlines tell a different story.

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Marketing Strategies Community Bank Strategy Community 61

South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.

Innovation 195

Innovation social media Branding Marketing 195

Social Assurance

JANUARY 27, 2020

There’s no question that a lot of the work that these Fintechs do helps us both as consumers and financial marketers. However, their ability to grab the spotlight makes it harder for us to reach our audience. It’s possible to find niches in your community that you can solve. Here are a few things to keep in mind.

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Fintech Marketing social media Community 15

Social Assurance

APRIL 24, 2020

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and dramatic ways during COVID-19. As a community bank, more people are looking to you not only for help financially — but also for the main thing that all leaders need to provide — hope.

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How To Marketing Community social media 17

Gonzobanker

DECEMBER 19, 2017

One word can summarize this action-packed banking year, GonzoBankers – tiring. This year brought us: Mergers out the yin-yang. Heavy core conversions weighing us down. THE BANKING AWARDS. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap.

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Conference Industry Community Bank Community 91

Social Assurance

JULY 20, 2017

Our phones and those online reviews can give us a false sense of security. Some of us don’t even think twice about sharing personal information. I was nearly scammed on Airbnb before…but I keep using it. Your presence on social media helps digitally trusting consumers know what to expect from your organization.

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Millennials Compliance social media Security 21

South State Correspondent

MARCH 15, 2023

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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social media FDIC Branding Management 195

NCR

MAY 26, 2016

Try this: According to “2016 State of Digital Sales In Banking,” a new report from digital platform provider Avoka, most small enterprises seeking business checking, business credit cards or an operating loan will be asked to come into the branch. can be applied for online. But there’s a broader issue at stake.

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social media Resources Innovation Course 53

Social Assurance

JULY 1, 2014

recently did a study where we looked into how many banks & credit unions were on social media. What we found was that there were 1,776 banks/1,947 credit unions on Facebook while there were 706 banks/995 CU’s on Twitter. What if social media is a fad? Social is not a fad.

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social media Handbook Community Tools 22

South State Correspondent

APRIL 3, 2023

While there have always been problems in banks’ asset-liability models (ALM) and liquidity stress test models, the current environment exacerbates this problem. As a result, most banks are overestimating their liability sensitivity and, thus, their deposit value. This reduces the duration of these non-maturity deposits.

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social media Community Bank Analysis Training 195

Social Assurance

JULY 16, 2014

Social media marketing is a lot more like soccer than it is like conventional war. If you are one of the thousands of community banks and credit unions in the US that compete against the big 5, here are a few things that may help you to think about the competing with social / digital strategies.

Community Bank 16

Community Bank social media Community Google 16

Independent Banker

NOVEMBER 13, 2014

When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., Gemmill has been on the social site for about eight years and was invited by other colleagues to join up. IB: Who should use LinkedIn at your community bank and why?

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Virginia social media Community Groups 70

Social Assurance

MARCH 8, 2021

But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. Social Good Alignment. 2020 brought us marketers a lot to consider around crisis communication, channel distribution, and the customer experience.

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Branding Strategy Community Study 15

Social Assurance

JULY 20, 2017

Our phones and those online reviews can give us a false sense of security. Some of us don’t even think twice about sharing personal information. I was nearly scammed on Airbnb before…but I keep using it. Your presence on social media helps digitally trusting consumers know what to expect from your organization.

Millennials 12

Millennials Compliance Security social media 12