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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. By Amy Geist. What is paid social? Vanessa Hanson, ICBA.

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Mobile banking means evolution, not extinction for local community banks, credit unions.

Long Lasting Ideas

Meredith Deen, president of Financial Management Solutions, takes a different view. Writing in American Banker, Deen takes a different view from those who say branch banking is headed the way of newspapers, establishment Republicans and VCRs. at Bank Marketing Strategy + Ideas.

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Four Things Banks with Limited Advertising Budgets Can Learn from the Starbucks Marketing Strategy

ABA Community Banking

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Get These EOS Tools for Banking

South State Correspondent

In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. This average cost is $338 per meeting for a $ 1B asset-sized community bank.

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AvidXchange: Automating HOA Payables Is Harder Than It Sounds

PYMNTS

The FinTech automates invoice management and payment processes for several HOA management companies today, and its recent partnership with Bradenton, Florida-based Premier Community Bank will build on that, Praeger said.

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