Remove Community Bank Remove Management Remove Marketing Remove Marketing Strategies
article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

article thumbnail

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.

article thumbnail

4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

article thumbnail

Four Things Banks with Limited Advertising Budgets Can Learn from the Starbucks Marketing Strategy

ABA Community Banking

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

article thumbnail

Guest Post: 2nd Quarter 2022 Financial Markets and Economic Update by Dorothy Jaworski and Sam Weller

Jeff For Banks

Stock markets hit new highs in January and quickly began a long and painful sell-off that has continued into May. High mortgage rates will begin to affect the housing markets. I’m sure you’ll enjoy his insights on the markets and the economy as much as I have. I’m very happy to introduce our guest writer for this quarter.

article thumbnail

Mobile banking means evolution, not extinction for local community banks, credit unions.

Long Lasting Ideas

Meredith Deen, president of Financial Management Solutions, takes a different view. Writing in American Banker, Deen takes a different view from those who say branch banking is headed the way of newspapers, establishment Republicans and VCRs. at Bank Marketing Strategy + Ideas.