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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Bank of Ann Arbor. Campaign: Community Promise Month. Seacoast Bank. Website: www.busey.com.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 156
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The ‘Big Guys’ Don’t Always Win

Social Assurance

Social media marketing is a lot more like soccer than it is like conventional war. If you are one of the thousands of community banks and credit unions in the US that compete against the big 5, here are a few things that may help you to think about the competing with social / digital strategies.