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Retail Pulse: DSW Expands In-Store Experiences; L Brands Plans Store Closures

PYMNTS

DSW began working with W Nail Bar in 2017; the two companies offer salon services at Columbus, Ohio’s Easton Town Center and the Polaris Fashion Place. And NPD Group data found that millennials spent one-third of bra dollars last year on sports bras. markets, aiming to generate repeat visits as part of its experiential retail efforts.

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Macy’s Bolsters Omnichannel Tech, Taps Into Subscriptions

PYMNTS

When it comes to technology, Gennette said the company is getting off-price better every day, with its backstage distribution center in Columbus now up and running. Gennette also noted that mobile helps the company “create a better omnichannel experience” for customers by letting them shop more easily and frequently in stores and online.

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