Macy’s Bolsters Omnichannel Tech, Taps Into Subscriptions
PYMNTS
AUGUST 14, 2019
When it comes to technology, Gennette said the company is getting off-price better every day, with its backstage distribution center in Columbus now up and running. Gennette also noted that mobile helps the company “create a better omnichannel experience” for customers by letting them shop more easily and frequently in stores and online.
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