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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. New MarTech Spend.

Trends 72
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Finding Business Success Through Customer Engagement

FICO

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

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article thumbnail

Finding Business Success Through Customer Engagement

FICO

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.