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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Driving Corporate Card Innovation With Collaborations, Card Issuing Platforms

PYMNTS

The corporate card can have a home in the digital wallet thanks to collaborations and technology platforms designed for card issuers. FinTech firm Nium has teamed with Southeast Asia neo-bank Aspire to enable a mobile payments feature with its cards. The collaboration will make every Aspire card available through Google Pay.

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Google Rolls Out Google Pay, Integrated Payments In India

PYMNTS

Google for India recently launched new features and updates to several products, including enhancements to Google Assistant, Pay, Lens and Search, Android Central reported on Thursday (Sept. India is an important market for Google, with Android users making up of 98 percent of smartphone users.

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India’s Google-Backed Delivery App Dunzo Hit By Data Breach

PYMNTS

Delivery startup Dunzo , India’s food and grocery delivery service backed Google , has suffered a data breach, The News Minute reported. While it said users’ credit card numbers were not accessed, the company has not provided how many customers could have been impacted. At the time, the company was valued at around $200 million.

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

But as a recent Google announcement demonstrated, FIs are engaging with technology players in new ways as together, they seek to create ecosystems that offer new value to consumers. They are described by Google as “smart,” since they will provide account holders with money management tips to optimize and manage the funds in those accounts.

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Visa Checkout Could Be Gone By 2020; Google Pay Removes Support

PYMNTS

In 2017, Google Pay added Visa Checkout support, which allowed users to make purchases using Visa cards that were associated with Google Pay accounts. When asked about the change, Google said Visa was in the process of terminating the service to migrate to the new one.

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India's Paytm Takes On Google Over Android Power

PYMNTS

20) accused Google of “arm-twisting” startups that depend on the Android mobile operating system. The company complained about Google’s market power in a Sunday blog post that gave the company’s perspective on Google’s temporary removal of a Paytm app from the Android store. In an interview Tuesday (Sept.

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