Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
PYMNTS
JANUARY 24, 2019
However, there may be an opportunity to get more contactless cards into the hands of consumers — an opportunity that involves community banks and is backed by financial incentives. ICBA Bancard’s 1,600 community bank customers have issued more than 7.3 million payment cards, Giorgio said. Financial Incentive.
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South State Correspondent
JULY 24, 2023
Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.
PYMNTS
DECEMBER 30, 2019
The middle market can be an ideal corporate customer for a financial institution (FI). Unlike a small business, the middle market typically holds a lower-risk profile with steady profits and strong growth. But you shouldn’t shove [the middle market] into small business or commercial — you should have a third segment.”.
PYMNTS
FEBRUARY 15, 2018
For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.
South State Correspondent
OCTOBER 4, 2023
If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.
Independent Banker
AUGUST 31, 2021
A profitability strategy has a lot to factor in given today’s uncertain market. Here’s what community bankers need to know when planning their budgets for the next year. Luckily, there are several strategies in community banks’ toolbox for boosting profitability, even in a low interest rate environment. By Cheryl Winokur Munk.
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