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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned fashioned customer service. billion-asset community bank. Build your community.

Community 139
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The Customer Problem Resolution Secret

South State Correspondent

In this article, we explore the data around customer problem resolution and show why measuring associated metrics may be the most important thing you can do to be able to deliver on your value proposition of service. The Need To Improve Customer Problem Resolution. Why Customer Problem Resolution Matters.

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5 payments trends you should know about

Independent Banker

The payments landscape is evolving, and customers’ needs are changing. Here’s how community banks can enhance their payments offerings. Increased competition signals that the payment relationship with the customer is up for grabs by a growing group of challengers. Create frictionless customer experiences.

Trends 140
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The Bank Legacy Is Dead: Long Live the Fintech Collision

Gonzobanker

Maybe instead of Acquire or Be Acquired, this conference should be called Evolve or Be Acquired,” observed Eric Sprink, CEO of Coastal Community Bank in Everett, Wash., The winners in this next decade will press their advantages going deep with specialized expertise and niches – customer experience and strong talent will be table stakes.

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5 Consumerism Tips for Healthcare

Perficient

What might you learn from studying emerging innovations used by virtual personal trainers, e-learning platforms, or even credit card companies? According to Forrester, 31% of companies want to use AI to significantly improve their customer experience. Say you want to promote healthy choices amongst your patients or members.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. How Banks Can Leverage: Niche markets abound in banking, and community banks are in the perfect position to create a following on a national level should they desire.