Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again
CB Insights
APRIL 24, 2018
Discount and budget retailers are capitalizing on this, targeting their stores toward consumers that are looking for a bargain. We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Ikea as a model.
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