South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

Conference 195

Conference Marketing social media Data 195

William Mills

APRIL 27, 2017

BeSmartee is based in Huntington Beach, CA. From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Seems like a pretty straightforward application of marketing automation and predictive marketing.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

MAY 9, 2018

How they describe their product/innovation: Project Finance is a personal finance application that shows users the future of their finances based on all the choices and decisions they’re making today. HQ: Sunnyvale, CA. In today’s world there is uncertainty around many things, your finances don’t have to be one of them.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Swych’s headquarters are in Plano, Texas with offices in San Francisco, CA. debut with its innovative e-form management system, the eximee™ Platform, eximee.com , at the September FinovateFall 2016 conference in New York. USAA is a customer and they are known as an innovator. Now showing mobile app on an Android Device.

Mobile 40

Mobile Cards Fraud Data 40