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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). We learned that a bank embracing this strategy can consume about 15% of the marketing budget.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Swych’s headquarters are in Plano, Texas with offices in San Francisco, CA. debut with its innovative e-form management system, the eximee™ Platform, eximee.com , at the September FinovateFall 2016 conference in New York. USAA is a customer and they are known as an innovator. Now showing mobile app on an Android Device.

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