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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. Consider that the typical user spends about 2.5 hours per day on social media. Demographically, half of the U.S.

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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

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New Instagram Features For Brands To Love And Hate

PYMNTS

Instagram’s brand discovery game is strong. According to Forbes , it’s the number one social platform where consumers discover new places, products and experiences. A strong Instagram presence contributes to brand awareness and lasting relationships with customers that drive long-term organic growth.

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. Quibi needed to move users above the FBM action line.

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Merchant Resolution: Improve Buy Button, Social Experience

PYMNTS

Fixing the mobile shopping experience. Patricio said Shopify has also seen an uptick in mobile traffic and is looking at ways to improve the mobile shopping experience. “We We believe buy buttons are all about user experience and improving the merchant user experience, and there are many ways to take advantage of that,” said Patricio.

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Fitness Platform Raises $5M For Online Workouts

PYMNTS

We’re the Netflix of fitness based on our user experience and affordability, and an Amazon to content creators, in that we are a marketplace that provides trainers with a way to digitally scale their businesses,” Forster said. million followers on social media, and Nicole Mejia, a fitness instructor with 1.3

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