Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

Bankelele

SEPTEMBER 10, 2019

Ogilvy Africa and Ogilvy Social Lab held a session in Nairobi a few days ago. Speakers tackled the state of social media in 2019 in terms of technology usage, making brands stand out, and the role of influencers, among other items. The post Social Media That Matters by Ogilvy appeared first on Bankelele.

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social media Trends Branding Technology 50

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. Eating at a top-notch brand like Zwilling is something that is worth taking pictures of, posting on social media and waiting to get a ton of likes.”.

Branding 131

Branding social media Trends Retail 131

The Financial Brand

AUGUST 16, 2021

Here are financial institutions setting the pace in creative use of Facebook, Twitter, Instagram and YouTube from our social media database. The post Best in Class: How Banks Are Mastering the Social Media Game appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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social media Banking Trends Analysis Trends 42

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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social media Trends Branding Video 31

The Financial Brand

OCTOBER 13, 2021

The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions.

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social media Banking Trends Analysis Digital Banking 43

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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social media Google Branding Training 332

The Financial Brand

JUNE 3, 2021

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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social media Marketing Banking Trends Analysis 40

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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social media Fintech Branding Trends 46

The Financial Brand

SEPTEMBER 14, 2021

Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day. The post How PenFed Generates Real ROI With Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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social media Banking Trends Analysis Trends 31

The Financial Brand

FEBRUARY 27, 2019

Smart financial marketers are tapping influential social media voices to build their brands. Should you be next to leverage the influencer marketing trend? The post Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users appeared first on The Financial Brand.

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social media Branding Marketing Trends 31

South State Correspondent

JULY 24, 2023

” Pantone 219-C pink wasn’t a fashion trend. These trends were invented with creativity, and banks can do the same. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Apple owns a brand, while Marriott runs hotels. It was everywhere.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

Social Assurance

JANUARY 11, 2021

Part of the challenge is staying on top of new marketing trends, updates to marketing channels, and what to anticipate going into 2021. In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Social Media Stories.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

Part of the challenge is staying on top of new marketing trends, updates to marketing channels, and what to anticipate going into 2021. In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Social Media Stories.

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social media Branding Trends Tools 15

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184

Branding social media Marketing Millennials 184

The Financial Brand

JULY 14, 2021

The post Top 100 Banks Using Social Media for the Second Quarter of 2021 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The top 100 banks using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the second quarter of 2021.

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social media Banking Trends Analysis Trends 34

Jeff For Banks

JUNE 1, 2013

Working in media, I have found that some companies get fixated on similar concepts. Social media is one of today’s hottest trends and most brands are jumping on the bandwagon – If everyone is doing it, why not us? jfb note: The author is pretty sharp, no? The samples are particularly helpful.

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social media Groups Trends Branding 101

The Financial Brand

OCTOBER 10, 2021

The post Top 100 Banks Using Social Media for the Third Quarter of 2021 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The top 100 banks using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the third quarter of 2021.

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social media Banking Trends Analysis Trends 32

The Financial Brand

JANUARY 12, 2022

The post Top 100 Banks Using Social Media for the Fourth Quarter of 2021 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The top 100 banks using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the fourth quarter of 2021.

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social media Banking Trends Analysis Trends 30

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. ‘Tis the season – predictions are the order of the day and the PR industry is no different. Content strategy.

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Trends social media Strategy Data 115

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. How Does This Trend Shape Retail? Capturing Gen Z.

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social media Report Study Trends 155

Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. Facebook advertising , in particular, has undergone some innovations and, with its usage only growing more popular , it’s important to be up-to-date on its latest trends.

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social media Trends Branding Video 15

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Study 236

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

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social media Company Online Report 50

William Mills

SEPTEMBER 3, 2020

Owned media includes anything that is produced and housed on the company’s own channels, including its website, emails or social media platforms. Owned media is not only crucial for SEO , it also helps position the company as a helpful resource. Typically, this encompasses all content marketing activities.

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social media Branding Fintech Resources 86

PYMNTS

DECEMBER 26, 2019

Not the least of it involved artificial intelligence (AI), a big trend going into the 2020s. What brands used to guide their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general, and accruing too slowly — too much like a “fulfilling prophecy,” he noted.

Retail 132

Retail Trends Analytics social media 132

PYMNTS

OCTOBER 21, 2019

though they also operate under such brands as Motherhood Maternity and Pea in the Pod stores. “As Larger Trends. Customers on Walmart.com can access styles from brands like C&C California, Butter Super Soft, Puma and BCBG. Maternity sellers are certainly not immune to those larger trends.

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Trends Retail social media Online 101

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The plan is to create a space that mixes physical with digital.

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social media Retail Branding Trends 110

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

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social media Trends Video Branding 15

PYMNTS

NOVEMBER 14, 2018

“This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. Year over year, social media revenue was up 37.5 billion in the first half of 2018, an increase of 23 percent year over year.

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social media Online Video Mobile 144

CB Insights

JANUARY 10, 2019

If you thought search engine algorithms were complex already, here’s a brand new twist, courtesy of Microsoft and its recently granted patent. The company wants to highlight relevant, viral social content as well. The base point for judging virality will come from users’ social media accounts. How it works.

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social media System Examples Google 44

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Engaging Followers.

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social media Tools Marketing Strategies Marketing 42

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

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Branding Study social media Millennials 100

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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social media Retail Tools Examples 118

The Financial Brand

JANUARY 12, 2022

The post Top 100 Credit Unions Using Social Media for the Fourth Quarter of 2021 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The top 100 credit unions using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the fourth quarter of 2021.

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