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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220
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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 At least one recent survey shows that the potential is awakening in 2020. It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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Trust Becomes Valuable Commodity For Retailers

PYMNTS

In normal times consumers look for three things from a retailer: price, product and location. Although there’s no survey to prove it yet, a new factor has likely risen to No. With stores closed (for the most part) retailers need to find reliable ways to communicate with their customers. 1 amid the coronavirus crisis: trust.

Retail 153
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MakerSights Enables Actionable Product Intelligence For Brands, Retailers

PYMNTS

As a retail segment, fashion and apparel design have always walked the line between a creative endeavor and meeting the demands of a global, consumer-facing industry. Brands can’t afford to bet wrong on what products will appeal to customers. But that’s no longer the case.”.

Branding 108
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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

percent of respondents in an early March survey said they were using their mobile devices to shop more often. The following Deep Dive explores these changes, how they are pushing retailers toward offering omnichannel experiences and what this means for the future of commerce. The rise of omnichannel . reached 14.4

Retail 243
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Privacy And Personalization Clash For Retailers

PYMNTS

Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. That’s where brands can use the entire data stream, those digital footprints that their customers are leaving.

Retail 202