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Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. Last year, DTC online sales reached an impressive $14.28 It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen.

Branding 251
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Social Shopping Emerges As Hottest Digital 3.0 Trend

PYMNTS

Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift.

Trends 207
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Walmart Debuts Online Private-Label Furniture Brand

PYMNTS

Walmart has released a new online-only furniture brand called MoDRN, the company said on Friday (Feb. Now, the company wants to focus more on what it calls a specialty shopping experience, aiming to grow a variety of trendy collections that can only be found online. That’s where MoDRN comes in.

Branding 116
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Could Drink Brands Be Generating The Latest Fashion Trends?

PYMNTS

Judging by the most recent sneaker trends, that might be exactly what consumers are seeking. Several recent beverage brand collaborations with shoe firms have received a generous amount of buzz, and the trend appears to be picking up steam. The Mountain Dew-branded shoes were packaged in a “K.A.R.E. Or are they?

Branding 110
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Walmart Joins Livestreaming Trend With TikTok; New 'Shop Party' App Debuts

PYMNTS

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. There’s no better example of the trend’s proliferation than Walmart and TikTok , which on Thursday (Dec. 17) announced a “first of its kind” event scheduled for Friday, Dec. 18 at 8 p.m.

Trends 203
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How An Online Automotive Deal Is Fueling A Retail Trend

PYMNTS

Automotive sales are increasing going digital — and more consumers are buying more used products of all types online. Online Auto Sales. The deal is not the only recent news involving the online retail sales of automobiles. Amidst all this, the sale of other used goods online continues to gain popularity. Retail Waste.

Online 112
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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. After ten years of testing bank marketing, there is now a pretty good formula for brand affinity marketing that is driven by the data. The public laughed.

Branding 195