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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. With so many retail stores closing, they need to be able to provide a way to sell D2C wherever those consumers are online.”.

Branding 322
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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Big Brands Are Cutting Ties With Amazon

PYMNTS

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control.

Branding 186
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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

More private security was brought in and fights increased. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. The public laughed.

Branding 195
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Shutting The Front Door On Online Fraudsters

PYMNTS

Building a secure customer journey is always a bit of a balancing act. It has to be secure first and foremost, particularly when payments data is on the line. Brands are typically aware of the potential for fraud to show up at the end of an anonymous transaction with a new user, stolen card number at the ready.

Online 236
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Mastercard And Ethoca Help Merchants, Issuers Improve Online Transaction Clarity

PYMNTS

A new Mastercard initiative aims to improve online transaction clarity so that customers can know exactly who they purchased from, according to a press release Tuesday (Sept. The release said doing so is a way to both clear up confusion for customers and also to allow brands a way to establish more presence.

Online 243
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Lucky Brand Starts Chapter 11 Proceedings, Seeks Sale

PYMNTS

Lucky Brand has started proceedings under Chapter 11 to help pave the way for a sale and decrease its debt load brought about by recent difficulties with the inclusion of the pandemic. In addition, the retailer said new Authentic Brands Group LLC subsidiary ABG-Lucky LLC will buy all of its intellectual property assets.

Branding 136