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Banks turn employees into social media envoys

American Banker

Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram.

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The Stakes Have Never Been … 'Steakier'

PYMNTS

Long before COVID, folks who needed a cut above the local supermarket turned to Omaha Steaks , whose direct-to-consumer and eCommerce model made it well-positioned for a pandemic. So, fulfilling its sacred duty to steak lovers with limited choices, Omaha Steaks has created a new holiday to celebrate steaks – complete with a sale, of course.

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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

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BoA Turns Up Heat On Gun Makers

PYMNTS

And in the days since the Parkland shooting, the hashtag #BoycottNRA has exploded on social media. As a result, United and Delta airlines, Metlife and six car rental brands have pulled discount deals they used to offer to NRA members, while the First National Bank of Omaha announced it will stop issuing an NRA-branded Visa card.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Retail Pulse: FAO Schwarz To Open New Flagship; Amazon Expands Grocery Delivery

PYMNTS

Beyond New York, the retailer is planning to extend that experiential approach to partner locations, “offering the world that one-of-a-kind toy retail experience the brand is known for,” according to an announcement from the company, which is owned by ThreeSixty Brands. In Other Brick and Mortar News.

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Data Dive: And The Winner Is Edition — SMBs Worldwide, DoorDash And Gun Regulation

PYMNTS

And DICK’S wasn’t the only big brand looking to change its role in this story. United Airlines and Delta Air Lines, MetLife and six car rental brands have pulled discount deals they used to offer to NRA members. Additionally, the First National Bank of Omaha announced it will stop issuing an NRA-branded Visa card.