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Instagram, Snaps Team Up To Help Brands Connect With Customers

PYMNTS

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. New York-based Snaps announced on Monday (Oct. 19) that it has integrated Messenger API support for Instagram in its conversational automation platform.

Branding 297
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Neiman Marcus Looks To Associates For Social Media Commerce

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In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. Associates post fashion advice — like how to dress up jeans — and text updates about new items that have arrived in-store. “We

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Fitness Platform Raises $5M For Online Workouts

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Looking beyond COVID-19, Wall Street is betting the at-home fitness boom will outlast the social distancing era. Bloomberg News reported NEOU , the New York-based live streaming and on-demand platform for trainers, has raised $5 million in capital from investors including Ares Management Corp.,

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Luxury Retail Steps Up Its Offline And Online Game

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However, the retailer is hoping to see new growth via brick-and-mortar store efforts in the coming months and into the 2020s. For instance, the new Nordstrom New York City store offers several different food and beverage locations, as well as the ability for shoppers to order food and have it delivered to them while they shop.

Retail 131
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

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“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

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Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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NYC Summit To Tackle Lack Of Influencer Regulation

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The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. It’s challenging that the industry that was built on trust is struggling with that trust,” said Erick Schwab, co-founder of Sylo, a third-party service that authenticates online audiences. Sylo is sponsoring the event.