The Buyers: Studying Chinese Consumers’ Online Interactions
PYMNTS
JUNE 16, 2017
When it comes to the ramifications for the retail industry, a Deloitte study found that 56 cents of every dollar spent in retail stores today is influenced by digital interactions. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue. In 2015 alone, McKinsey & Co.
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