Kohl’s Redoubles Omnichannel Efforts Amid Rise In Digital Sales
PYMNTS
MARCH 5, 2019
Kohl’s Corporation CEO Michelle Gass said in a fourth-quarter earnings conference call with analysts that investments in technologies such as its mobile app, and buy online, pick up in store (BOPUS), among other initiatives, are “resonating” with the company’s shoppers while bolstering traffic and sales. Rewards and Millennials.
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