South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221

Branding social media Strategy Data 221

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 36

Community Bank Study Community Marketing 36

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

Perficient

DECEMBER 30, 2020

The American Customer Satisfaction Index’s recent COVID-19 special retail study showed satisfaction declines across 75% of the retail companies. But the ASCI study showed a decline of almost 5% in customer sat for internet retailers versus just a 1.3% decline for Department & Discount stores.

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Online Study Branding Customer Experience 421

PYMNTS

JUNE 17, 2019

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116

Branding Customer Experience Regional America 116

PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161

Branding Google National Study 161

PYMNTS

OCTOBER 16, 2018

According to a recent ICSC study, “ The Halo Effect: How Bricks Impact Clicks ,” when retailers invest in brick-and-mortar stores, their online presence grows. The report notes that physical stores can act like “billboards” for brands, and retailers can use both stores and online retail to drive traffic to each other.

Study 122

Study Online Retail Branding 122

PYMNTS

APRIL 9, 2018

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. The study also revealed that two in three people feel they can achieve more because of this integration.

Branding 129

Branding San Francisco Chicago Study 129

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. The 20 highest-scoring merchants offer the best checkout experiences in our study. We know the pandemic is very bad. Life goes on regardless, and some businesses are actually doing okay in the year of COVID.

Branding 184

Branding Mobile Examples Study 184

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers.

Branding 100

Branding Study social media Millennials 100

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. Insurers using predictive analytics grew premiums by 53% compared to a market average of 18%.

social media 477

social media Analytics Maine Study 477

PYMNTS

JUNE 12, 2018

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post. interactive kiosk market was worth $717 million in 2016, the most recent year for which data was available.

Branding 122

Branding New York Technology Study 122

PYMNTS

FEBRUARY 17, 2020

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. He studied psychology and biology at Yale. Yes, we will draw a crowd at the store.

Boston 175

Boston Marketing Training Branding 175

PYMNTS

JUNE 16, 2017

When it comes to the ramifications for the retail industry, a Deloitte study found that 56 cents of every dollar spent in retail stores today is influenced by digital interactions. As such, it would behoove retailers to invest wisely in incorporating social media strategies into their overall marketing campaigns.

Study 119

Study Online social media Retail 119

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire.

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Meeting Customer Experience Millennials Branding 309

PYMNTS

OCTOBER 2, 2020

has a new marketing executive, while payroll and employee benefits processor Gusto has launched “Gusto Wallet." Banking Startup Dave Taps Ex-Airbnb Marketing Exec. Jonathan Mildenhall, an experienced marketing executive, has taken the top marketing position at banking startup Dave Inc.

Marketing 130

Marketing cryptocurrency Cards Branding 130

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. In fact, a 2021 study by BNY Mellon showed there would be an extra $3.22 Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics.

Innovation Strategies 275

Innovation Strategies Study Marketing Leadership 275

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now!

Branding 127

Branding Industry Apple Marketing 127

PYMNTS

OCTOBER 11, 2016

A new study from Foodmix Marketing Communications found consumer love of food brands is pervasive in the U.S. Specifically, almost two-thirds (63 percent) of consumers reported loving their favorite branded food product , meaning they had developed an emotional attachment, beyond just liking or being loyal to it.

Branding 100

Branding Millennials Study Trends 100

Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Case Study. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers. Likewise, if I exchange all of my points for baby formula, you might predict that my wife is expecting.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. My takeaway from this study? In the Tolerance Zone.

Meeting 428

Meeting Study Branding Innovation 428

PYMNTS

OCTOBER 21, 2016

The movement toward mobile payments has been a strong one, but brands and retailers have been slow to adopt to that change, according to a recent report, NewStore’s eponymous and inaugural NewStore 2016 Mobile Retail Report. The grades may seem harsh, but this report is not intended to be fear-mongering.

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Study Retail Mobile New York City 100

Bank Innovation

JANUARY 2, 2020

While large banks may not feel threatened by personal finance apps or digital-only challengers, they can learn from them on the digital onboarding front, a recent Gartner study observed. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. So far we know two things about this future case study. So far we know two things about this future case study. About that case study. are imported, with 70 percent coming from China.

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Case Study Branding Study social media 211

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100

Branding Security Survey Retail 100

PYMNTS

APRIL 28, 2017

The study, which was conducted by Researchscape, reveals that despite a wealth of data about customer behavior and purchasing choices at their disposal, companies have not been effectively using this data to better meet consumer expectations.

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Study Meeting Company Survey 148

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531

UX Guidelines Compliance Study 531

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. The study also found Gen Z prefers to get in and get out when it comes to shopping pattern behavior.

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Study Analytics Millennials Retail 114

PYMNTS

NOVEMBER 12, 2018

In addition, Razer ’s mobile wallet dubbed Razer Pay may come to tens of thousands of point-of-sale (POS) terminals in Singapore , and a Worldpay study has found that consumers in Singapore still prefer to make payments with credit cards over eWallets. At the same time, only 13 percent of adult smartphone users in the U.S.

Branding 128

Branding Study Cards Mobile 128

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191