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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

More private security was brought in and fights increased. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today.

Branding 195
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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

The shift to digital commerce has opened up new markets for companies across all verticals and sizes. COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. And everyone, he said, wants to crack the Chinese market. Shortening The Time To Commerce.

Branding 322
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Big Brands Are Cutting Ties With Amazon

PYMNTS

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control.

Branding 186
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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Tailored Brands Might Seek Bankruptcy In Q3

PYMNTS

Men’s Wearhouse owner Tailored Brands might seek bankruptcy in the third quarter of its fiscal year, according to a 10-Q regulatory filing with the U.S. Securities and Exchange Commission (SEC). “We Tailored Brands said the pandemic had a significant effect on its business, as has been the case with a number of merchants.

Branding 132
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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116