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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Is UX The Key To Mobile Wallet Breakout?

PYMNTS

Given the shift from traditional payment methods to alternative payments, such as digital wallets, not to mention the growing number of customers paying for goods and services using their mobile devices, there is clearly room for steadier, sizable growth in mobile wallet adoption.

UX 100
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security. That said, Oosthuizen noted, those younger developments often tend to focus on “good UX and the consumer experience — in terms of what works.

Mobile 184
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Is UX The Mobile Wallet Whisperer?

PYMNTS

From augmented reality shopping to expanding mobile wallet offerings, businesses are working on intriguing ways to engage and interact with customers in a more effective manner. Meanwhile, HSN introduced augmented reality (AR) shopping via its new app to grow the company’s mobile user base.

UX 100
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Good Digital UX Is Now Table Stakes for Small Business Banking Success

The Financial Brand

Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market. The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand.

UX 35
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3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue

The Financial Brand

Bad mobile banking experiences turn off consumers when they seek ease. The post 3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue appeared first on The Financial Brand. Improve the user experience — or watch them leave.

UX 32
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4 Ways to Differentiate Your Banking App and Drive Acquisitions

The Financial Brand

It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive Acquisitions appeared first on The Financial Brand.

UX 32