Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Branding Marketing 101

PYMNTS

OCTOBER 4, 2017

Walmart may be America’s biggest retailer and jockeying for a position as one of its biggest grocers, too — but millennials aren’t buying it. A year of acquisitions highlighted a clear strategy to win over younger shoppers by bringing millennial favorites such as Bonobos, Modcloth and multiple online shoe retailers under the Walmart umbrella.

Millennials 100

Millennials Branding Retail Metro 100

PYMNTS

JUNE 9, 2017

According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Technology has lent itself to increasing the amount of mobile delivery orders, but there are additional contributing factors pulling from both sides of the restaurant spectrum. billion by 2020.

Millennials 107

Millennials social media Study Branding 107

PYMNTS

MAY 1, 2020

Significant growth in terms of their active user base and revenue were on the agenda — to be supported by a major investment in marketing to get the word out about the Tradesy peer-to-peer (P2P) market model and its advantages for both buyers and sellers. Like many retailers, Tradesy opened 2020 with great expectations and big plans.

Millennials 162

Millennials Branding Retail Marketing 162

Bank Innovation

FEBRUARY 24, 2017

In the long list of startup finalists competing at South by Southwest 2017 hides a brand new personal finance management app. Hip Money – a new app by Hip Pocket – adapts the millennial habit of “swiping” to help them save and pay down debt through a mobile app. Nebraska-based software Read More.

Nebraska 199

Nebraska Millennials Marketing Software 199

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Millennials Retail 100

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

MARCH 9, 2016

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.

Millennials 100

Millennials Branding Mobile New York 100

PYMNTS

MARCH 30, 2016

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.

Millennials 100

Millennials Mobile Study Retail 100

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. But according to the report, it hasn’t always been easy for the companies courting this group of Americans who grew up with hectic after-school schedules, a big reliance on technology and delay in becoming adults.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

DECEMBER 17, 2019

Domio , a startup that designs and rents apartment hotels, has raised $100 million in funding to expand both nationally and globally to 25 markets by 2020, according to reports on Tuesday (Dec. It is currently in 12 markets. The company’s Series B round was led by GGV Capital. The funding round closed in late summer.

Marketing 101

Marketing Millennials Capital New York 101

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers. luxury consumer.

Branding 100

Branding social media Millennials Study 100

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

JUNE 26, 2017

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

Millennials 125

Millennials Mobile User Experience Survey 125

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153

Marketing Mobile Millennials United States 153

Banking 2020

AUGUST 7, 2015

Articles via BankThink, American Banker, The Financial Brand. The do’s and don’ts of marketing bank technology: While software updates might be a big deal to product and tech teams, they’re not what consumers care about. Below are interesting stories the Banking.com staff has been reading over the past week.

Millennials 40

Millennials Security Marketing Survey 40

Perficient

APRIL 14, 2022

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight. .

Strategy 332

Strategy Tools Industry Customer Experience 332

PYMNTS

JANUARY 5, 2018

In brief, blockchain is the technology behind bitcoin, the little cryptocurrency that could. Here’s how forward-thinking retailers are already applying this technology to the industry today. Coins can be mined, saved, redeemed for future meals at any of Chanticleer’s brands, or traded with other customers. BurgerBucks.

blockchain 101

blockchain Branding cryptocurrency Retail 101

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. These stores are relying on restaurants, bars, guest speakers and self-service technology to draw in customers in lieu of sales signs and deep discounts.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

MARCH 1, 2019

markets, aiming to generate repeat visits as part of its experiential retail efforts. DSW President Bill Jordan said in an announcement that the company was “encouraged by the reaction we’ve received to our nail bar test at our two warehouses in Columbus” and that they are looking forward to “additional learnings” in new markets.

Branding 129

Branding Retail Columbus Las Vegas 129

PYMNTS

NOVEMBER 11, 2020

Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands,” John Strain , chief digital and technology officer at Gap, said in a statement on Wednesday (Nov. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By

Retail 222

Retail Charlotte Branding Millennials 222

PYMNTS

DECEMBER 26, 2018

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

social media 180

social media Payments Millennials Regional 180

PYMNTS

DECEMBER 10, 2020

It’s also a play to capture TikTok’s Gen Z and millennial audience. This multifunctional platform includes curation tools, allowing social sellers to build inspirational, personal web pages connected to the brand’s website, and a marketing platform where sellers can create optimized, brand-safe social posts that lead to transactions.

social media 257

social media Video Branding Online 257

BankBazaar

FEBRUARY 17, 2020

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. Millennials and GenZ are demanding and quite unforgiving. This is another big challenge for marketers.

Marketing 78

Marketing Branding Millennials Video 78

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

NOVEMBER 15, 2016

Technology is the new norm for restaurant customers worldwide — especially if those customers happen to live in Asia or the Middle East. This doesn’t mean that North American customers aren’t pining for mobile ordering options — especially the millennial market. In another restaurant technology survey of U.S. fall short.

Technology 100

Technology US San Francisco Survey 100

PYMNTS

OCTOBER 31, 2018

At the same time, in terms of markets, “millennials are more mobile,” according to Roberts. More specifically, he said that millennials are more outwardly mobile. In a press release, the company said that capital would help develop the company’s technology platform as well as grow its apart-hotel brand.

Groups 128

Groups Marketing San Diego Nashville 128

PYMNTS

JUNE 18, 2020

In the latest of a string of outages as of the beginning of March, Robinhood Markets Inc. The financial technology company is regarded for helping to make trading in vogue with millennials, Reuters reported. “We The firm has created its brand on the premise and draw of complimentary trading.

social media 174

social media Millennials Marketing Financial Technology 174

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases. The Rise of Visual Search.

Retail 143

Retail Tools Millennials social media 143

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

Millennials 45

Millennials social media User Experience Branding 45

Gonzobanker

NOVEMBER 16, 2023

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. This means a significant contribution in terms of budget and resources from the marketing department. The neobanking application with 15 million users reportedly spent $80 million on marketing in 2021.

social media 97

social media Marketing Millennials Trends 97

CB Insights

SEPTEMBER 10, 2019

While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.

Millennials 77

Millennials Mobile Lending Cards 77

PYMNTS

AUGUST 28, 2019

Forget millennials – well, at least for a moment. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk.

Retail 148

Retail Trends Millennials Survey 148

PYMNTS

JANUARY 9, 2020

Grubhub Mulls Sale As Market Share Drops. Food delivery company Grubhub is considering a potential sale or an acquisition by another company to continue to compete in an increasingly crowded market, one which many experts say doesn’t have room for more than two companies. Battle For Millennials. Airbnb: How To Win The $1.4T

CA 132

CA Operations California Payments 132

PYMNTS

SEPTEMBER 10, 2018

That principle seems to hold true with millennials , as they lose some of the consumer spotlight to their successors in Gen Z. Brands, retailers and payment providers are already preparing for the arrival of Gen Z as adult consumers. The retail chain recently launched three house brands geared toward its teen and young adult customers.

Millennials 112

Millennials San Diego Branding Study 112