Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St. Louis Blues.

St. Louis 530

St. Louis Missouri Minnesota social media 530

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

social media 40

social media Conference Leadership Meeting 40

FICO

SEPTEMBER 30, 2022

Meet Our 2023 FICO Decisions Awards Judges. He is chief of judges for the annual Retail Banker International Awards and lead market advisor for GlobalData's retail banking research division. He maintains an editorial advisory board of leading bank executives and is a regular guest banking analyst with BBC, NBC and other leading media.

Meeting 52

Meeting Analytics Management Strategy 52

PYMNTS

OCTOBER 23, 2020

Mattel Chief Executive Officer Ynon Kreiz said the demand was so great that the company was unsure it would even be able to meet the demand because of supply challenges. “We We cannot be certain we will fully meet the surge in consumer demand,” Kreiz said on a call with analysts, as quoted by Reuters.

social media 161

social media Meeting Retail Branding 161

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The social media firm purportedly contravened an Illinois state law via a “Tag Suggestions” functionality that enabled users to identify their friends from photos put on the platform in the past.

social media 152

social media Data Apple Compliance 152

PYMNTS

DECEMBER 5, 2018

When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” The firm doesn’t do direct marketing for charities, but instead serves as a “bridge between the nonprofit sector and donors.”. Portable Hashtag. percent, plus $.30 percent, plus $.30

social media 187

social media Online Maine Payments 187

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. So what’s the point?

social media 40

social media United States Branding Meeting 40

PYMNTS

AUGUST 25, 2019

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

Millennials 133

Millennials Data social media Branding 133

Filene

MARCH 18, 2016

Our research on credit unions’ use of social media proved that you don’t win just by showing up. Consumers today expect their financial institution to not only demonstrate an ability to skillfully manage their social media sites, but also to find value and connection in the content they share.

social media 28

social media Strategy Branding US 28

PYMNTS

FEBRUARY 7, 2020

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. Now, it’s adding creative and meeting space into its newest L.A.

Los Angeles 141

Los Angeles Community Branding social media 141

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

Gonzobanker

NOVEMBER 16, 2023

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

social media 97

social media Marketing Millennials Trends 97

Perficient

OCTOBER 7, 2020

This acceleration brings an increased focus to cybersecurity and data safety that must meet HIPAA requirements. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

social media 15

social media Community Policies Branding 15

Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers.

Resources 70

Resources social media Marketing Tools 70

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. New brands are still being built through brick-and-mortar sales. If a shopper walks into a store looking to buy a product, they likely have a few brands or manufacturers in mind.

social media 100

social media Branding Retail Online 100

PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Many online retail brands, especially in the fashion industry, have gone to discounts and promotions to accomplish that. Only 43 percent of Americans trust the media.

Retail 153

Retail Branding social media Online 153

PYMNTS

MARCH 16, 2016

While the Bieber effect is not something that sounds positive at a prima facie level and in fact sounds a bit like the name for a hysterical condition that effects primarily teenage girls, it is in fact a useful tool for marketers. Calvin Klein is an iconic brand and it’s been a dream come true to work with them.

social media 100

social media Retail Seattle Branding 100

PYMNTS

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Here are my picks for the top 3 PR trends in 2018.

Trends 115

Trends social media Strategy Data 115

PYMNTS

JUNE 26, 2018

Perhaps, unsurprisingly, social media platforms have grown into a major facilitator of contextual commerce opportunities — with 26 percent of consumers surveyed noting social media platforms as their sole channel for such commerce and 55 percent finding contextual opportunities both on and off social media.

social media 111

social media Branding Survey Community 111

PYMNTS

MARCH 30, 2020

They see things on social media, they have been reached through direct marketing, email marketing, text marketing, etcetera about a product. What Every Brand Needs For An Omnichannel Experience. A natural next step is to go actually feel, get expert instruction, or ask questions.”.

Retail 177

Retail social media Millennials Branding 177

PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Here’s what she learned. In the U.S.

social media 100

social media Branding Retail Meeting 100

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. We previously examined how financial brands can build community on social media. Here, we’re reviewing the basics of success for this strategy and how your brand can leverage it in your marketing communications. Meet CRA Needs.

Community 15

Community Branding social media Strategy 15

PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150

Community social media Marketing Branding 150

PYMNTS

MARCH 6, 2018

This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

social media 100

social media Marketing Strategies Branding Meeting 100

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Social-based marketing. The big questions is what’s next? Financial management.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

OCTOBER 23, 2020

Much of that was attributed to the closure of Toy R Us, the nation’s largest toy brand which declared bankruptcy in 2017. In fact, he told investors, demand is so great that the company is now somewhat unsure of being able to meet it. And that surge in demand, Mattel Chief Executive Officer Ynon Kreiz said, shows no signs of abating.

social media 215

social media Video Retail Branding 215

Social Assurance

FEBRUARY 1, 2019

Now that the first month of the year is over, it’s time to check in and see if you’re on track to meet your goals. The start of a new year is the perfect opportunity to gather your team (around coffee) to check in on and set resolutions for how you’ll tackle any marketing obstacles. Invest More in Digital and Social Media Marketing.

Meeting 12

Meeting Marketing social media Analytics 12

PYMNTS

NOVEMBER 25, 2019

Tesla is hardly alone when it comes to failed or less-than-stellar product launches and marketing stunts, but few such failures lead to so much interest in the product at hand. Musk noted that the move would lower costs and enable the Model 3 to arrive on the market. market, Reuters recently reported. Recovering from Failure.

social media 131

social media Video Branding Marketing 131

PYMNTS

OCTOBER 16, 2020

The digital-first shift means there are more options for smaller, direct-to-consumer brands, to find first-time customers from around the country or even the world. CEO Brian Bogosian tells Karen Webster that the rubber meets the road when it comes time to convert those first-time buyers into loyal, repeat customers. But Sticky.io

Retail 186

Retail San Francisco Branding Online 186

PYMNTS

MAY 11, 2017

Here’s a snapshot of some recent notable news from around the cross-border payments world: WeChat, the China-based social media and messaging service, for one, is branching out to Europe to further develop its payment service and lure new advertisers. Taming X-Border Payments. However, the problem for businesses is harder.

Report 101

Report social media Compliance Meeting 101

FICO

AUGUST 8, 2022

Vice President of Worldwide Marketing for FICO. Meet The 2022 FICO Decisions Awards Winners! Meet The 2021 FICO Decisions Awards Winners! Nikhil has over 15 years of e-commerce and technology experience and has worked at large established tech companies such as Hewlett Packard as well as numerous Silicon Valley startups.

Conference 52

Conference social media Analytics Fraud 52

PYMNTS

JANUARY 30, 2020

Another hair in the soup is Generation Z’s increasing preference toward social media marketplaces that eschew established eCommerce platforms entirely, forcing these businesses to change tactics. eBay is further looking to compete with other sneaker storefronts via direct partnerships with several sneaker brands.

Miami 132

Miami social media Case Study Chicago 132