PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

APRIL 27, 2018

Starbucks saw strong growth in its loyalty program and mobile transactions over its second fiscal quarter of 2018, the company announced ahead of its earnings call. Beyond its loyalty program, Starbucks noted that customers were taking advantage of opportunities to skip the counter: Mobile Order & Pay represented 12 percent of U.S.

Marketing 125

Marketing America Strategy Mobile 125

The Financial Brand

AUGUST 12, 2020

Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies. The post Financial Marketers Moving Mobile Ads to the Front Burner appeared first on The Financial Brand.

Mobile 43

Mobile Marketing Branding Marketing Strategies 43

PYMNTS

APRIL 30, 2018

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

The Financial Brand

JANUARY 29, 2019

Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space. The post How Financial Marketers Can Tap The Surging Mobile Ad Market appeared first on The Financial Brand.

Marketing 27

Marketing Mobile Marketing Strategies Branding 27

NCR

APRIL 22, 2016

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. Digital Marketing: What’s Your Mission?: Mobile Payments: Where We’ve Been, Where We’re Going: This article discusses the growing popularity of credit unions offering mobile payment options and what advancements we should expect to see in the future.

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

The Financial Brand

NOVEMBER 20, 2018

To win with Gen Z, financial marketers will need different digital marketing strategies for new media channels and a better mobile game plan. The post Generation Z Means More Digital, Mobile & Social for Financial Marketers appeared first on The Financial Brand.

Mobile 32

Mobile Marketing Marketing Strategies Strategy 32

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. The mobile technology is moving from the realm of the possible to the world of the real.

Retail 177

Retail Mobile Course Branding 177

PYMNTS

SEPTEMBER 11, 2019

billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. The rise of new 5G mobile network technology also promise to spark new deployments of virtual reality in the retail space. The new feature works with both Amazon’s mobile app and online.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

DECEMBER 16, 2019

In a plan slated to go live by the second quarter of 2020, WEX has agreed to manage Valero’s fleet card program, and introduce the ability for current customers of Valero’s fleet card products to make mobile payments. ” Collaboration is an important part of WEX’s market strategy. .

Cards 130

Cards Marketing Strategies Technology Payments 130

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. The answers will be all over the board. This is the first problem.

social media 195

social media Management Marketing Resources 195

PYMNTS

OCTOBER 24, 2016

In a press release , MoneyGram said MoneyGram Kameleon, also known as Money Transfer as a Service (MTaaS), extends the same services as MoneyGram ‘s award-winning mobile and web experience into a third party’s website. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Retailers should reach out to Generation Z at this early stage to introduce their brands and forge enduring relationships,” he said.

Study 114

Study Analytics Millennials Retail 114

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

FEBRUARY 7, 2021

With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool. The post The Power of SMS Marketing in Banking appeared first on The Financial Brand.

Marketing 41

Marketing Tools Branding Marketing Strategies 41

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Last year, on mobile alone, they jumped 30 percent on Black Friday and 50 percent on Cyber Monday when compared to Nov.

Retail 100

Retail Google User Experience Mobile 100

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

JUNE 10, 2021

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

Marketing 34

Marketing Banking Trends Analysis Trends 34

PYMNTS

MARCH 8, 2018

“The [teen apparel] group as a whole, and Abercrombie in particular, has tightened up their inventory, pricing and store/mobile experience,” said Ken Perkins, Retail Metrics founder. The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “A

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

PYMNTS

MAY 14, 2018

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Touch screens, in-store navigation, scannable QR code labels and mobile payments are all about driving that experience, Darbi explained.

Retail 103

Retail Mobile Marketing Strategies Payments 103

Gonzobanker

AUGUST 23, 2021

The question that financial institutions must address: Has the time come for chatbots to become as ubiquitous in banks as mobile banking apps? Banks need to make chatbots part of their marketing strategies—not just as standalone, ad hoc marketing messaging and offer delivery tools. What Do Consumers Think?

Strategy 137

Strategy Study Data Tools 137

PYMNTS

APRIL 21, 2017

For the first time, Shopify is introducing its own payments hardware to the market with what they are calling a unique approach to the standard card reader. The new EMV-compliant device made its first public appearance at the firm’s Unite developer conference in San Francisco.

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Demoing mobile banking app which has smart capability. Cashoff integrated with global brands. Starting off the morning with lots of demos expanding the ability of the mobile banking app. ^KT. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

Cisco

MAY 25, 2021

According to Jeff Michaud, IMI Mobile VP Client Strategy, customer expectations have shifted: Shift from business-owned channels to consumer-preferred -> Only 12% of millennials cite telephone as their favorite communication channel.

Strategy 71

Strategy Mobile Study System 71

PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ). It’s not currently a good time to be a dollar store, though.

San Diego 100

San Diego Portland Wyoming Oregon 100

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

PYMNTS

MARCH 5, 2016

There’s an app for that” was more than a marketing pitch. Add Android into the mix and the total app market was worth more than $40 billion — and according to App Annie, that figure is going to swell to $100 billion in the next four years. Mobile banking customers generate 72 percent more revenue than their branch-only counterparts.

Mobile 100

Mobile Apple Study Google 100

PYMNTS

MARCH 1, 2017

As the fight rages on, PYMNTS recently caught up with Angel Grant, director of global market strategy for RSA’s Fraud and Risk Intelligence solutions, to find out how frauds are getting access to users’ accounts and how they’re using them to wreak havoc, what the latest defenses are and who’s winning the account takeover battle.

Fraud 100

Fraud Mobile Security Tools 100

PYMNTS

JUNE 9, 2018

to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition.

Regional 109

Regional Retail Branding Marketing 109

Independent Banker

DECEMBER 28, 2015

I watched her win the bronze medal and thought, ‘Wow, she would be a perfect spokesperson for our bank,’” recalls Clark, explaining that the bank had just launched a new mobile app called ADK On The Go. It sounds like spending a lot of money, [but] there’s a high value on brand recognition. She’s world known, yet highly known locally.

Nevada 70

Nevada Regional New York Marketing Strategies 70

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. What made it stick was (if we may retrofit a modern term) the right marketing. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.

Technology 135

Technology Honolulu New York City Iowa 135

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. So when we think about the search experience, how would you say that’s changing with mobile?

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it? Sabrina: That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

The Financial Brand

SEPTEMBER 21, 2020

Customer experience is more than a great mobile app. appeared first on The Financial Brand. Your digital banking must be very good, but great relationships are what you want. The post Are Financial Institutions Wasting Their Time Chasing a Digital Dream?

Customer Experience 40

Customer Experience Digital Banking Branding Mobile 40

PYMNTS

OCTOBER 4, 2017

The savvy consumer brand seeking to promote customer value must look at appropriate rewards program strategies that dovetail well with their customer base and marketing strategies. In general, for firms of all stripes and sizes, “the struggle for expanding their revenue base,” said Wine, can be less of a, well, struggle.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

PYMNTS

MAY 1, 2018

CMO Rob Israch said the multi-entity capability is what differentiates Tipalti, enabling customers to run their entire payables operations across borders and brands from a single touchpoint. NetSuite has its own PO creation capability, but the integration enables users to streamline their complete accounts payable (AP) workflow. DadeSystems.

Innovation 126

Innovation Fraud System Cards 126