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Former Toast Executive To Lead Growth Push At Lunchbox

PYMNTS

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326
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HighRadius Hires 20-Year Finance Vet Scott Buxton As CFO

PYMNTS

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. Scott's broad experience is a perfect match to support continued growth.”.

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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

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Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.

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TouchCR Enables Intelligent Marketing

PYMNTS

“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.

Marketing 100
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This Week’s Reads: Bank Reconciliation, Digital Marketing, and Mobile Payments

NCR

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. NCR Streamlines Bank Reconciliation Risk: NCR Corporation has launched a new reconciliation software designed to help FIs decrease their overall risk when it comes to reconciling cash transactions and replenishments across their ATM devices.

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