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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. There were four YouTube videos in this widget.

Video 520
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How This Small-Town Bank Boosted Its Video Views on Social Media by 800%

The Financial Brand

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement.

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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

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Financial Marketing Channels Evolving as Gen Z Joins Banking Users

The Financial Brand

Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road. The post Financial Marketing Channels Evolving as Gen Z Joins Banking Users appeared first on The Financial Brand.

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FinovateFall 2018 Live Blog – Day 2

William Mills

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Uses video to capture a bank statement via AI processing to improve results. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG.

Mobile 78