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5 Big Trends Impacting Financial Marketing Strategies in 2020

The Financial Brand

Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention. The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand.

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Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation

The Financial Brand

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Visa-Mastercard fee ruling cuts to root of payments' problems

Payments Source

appeals court is the latest of many episodes in a battle between merchants and card brands that has influenced regulations, technology, market strategies and nearly all other aspects of the payments ecosystem. This week's ruling from a U.K.

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Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The regulations surrounding alcohol sales are complicated and strict. Mitchell will be part of the Onda marketing effort, but not a dominant presence.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. The Problem with Funnels – Sales over Product.

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Push Becomes Pull With QR Code Alternative

PYMNTS

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Going mainstream as a payment method would require an established technical standard and wide consensus among players in the field, Darbi said.

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Ripple Sizzle, Retail Sales Fizzle And PepsiCo Makes Digital Deliver For CPGs

PYMNTS

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

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