William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. According to HubSpot , lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready.

How To 42

How To Strategy Case Study Marketing 42

William Mills

NOVEMBER 1, 2016

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Marketing technology goes beyond an operational element.

Technology 40

Technology US Customer Experience Marketing 40