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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market?

Industry 294
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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

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France’s Joko FinTech Gets €1.6M To Help Consumers Earn Credit Card Rewards

PYMNTS

Our ambition with Joko is to build a strong brand, a product used by millions of people that retailers reward on a daily basis, by putting technology at the service of the user experience,” said Xavier Starkloff, Joko CEO and co-founder, according to EU-Startups.

Cards 135
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Zola Gets Physical With Its Digital Wedding Registry

PYMNTS

Only Valentine’s Day manages to crack the top five – it gets the No. When you think about millennial couples today, they are unlike any previous generation. Ma noted in an interview that the firm’s most important innovation is that its underlying technology platform easily integrates online assortments from new brands.

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TSYS On How Payments Power Rewards, And Rewards Power Loyalty

PYMNTS

When it comes to a loyalty program, it’s all about a good user experience. Targeted rewards and offers can help convert browsing (and tentatively filled online baskets) into sales, which “help the loyalty experience, help the brand experience with the card program and help the retailer, so it is a win for all three.”.

Payments 191
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

The benefits of the industrial revolution accrued to shareholders, management, and workers that could be trained to become operators. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required. How AI models work is the new marketing intelligence.

Marketing 195
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In Retail, Are Rewards Their Own Reward?

PYMNTS

Rewards can help lure customers to a brand and keep them there. And of those 500 users, 38 percent said card usage is driven by how much cash they have on hand; another 25 percent said their choice to use plastic is driven by the rewards that come with those chosen payment methods. credit cards, 1.3 debit cards and 1.3

Retail 137