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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Understanding Customers and the Experiences They Demand.

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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100
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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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Is #donate The First Step To #buy?

PYMNTS

Those issues were the main topics during a recent discussion between Gossart and Karen Webster for the latest edition of the PYMNTS Matchmakers podcast series. When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” Payments Facilitator.

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Credit Unions Shun Online Ads For Content To Acquire Customers

PYMNTS

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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Can Millennials Revive Call Center Commerce?

PYMNTS

That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands. Gucci Operation. percent year over year. That compares to 3.8