How Brands Can Avoid Direct-To-Consumer Pitfalls
PYMNTS
JULY 28, 2020
Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.
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