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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Going DTC Without Creating Conflict . Bhatia noted that when sticky.io Bhatia noted that when sticky.io

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

PYMNTS

Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

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Bright Spots For Retailers And SMBs

PYMNTS

Batteries Plus Bulbs , a Wisconsin-based nationwide retail chain, has arguably powered the consumer shift to digital. In retail, Q4 2020 is likely to see a media blitz that will make other years pale in comparison. battery replacement market. 723: Number of Batteries Plus locations in the nationwide chain.

Retail 135
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245
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Saving Main Street: Advocacy Groups Propose New Government Relief Programs

PYMNTS

The crisis is hardly over, but post-pandemic reality is setting in for Main Street retail. She believes lockdown orders created a loophole that allowed large chains that offer essential retail to continue selling non-essential goods like toys and electronics. Policy put into place must target Main Street.

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How Big Tech And FinTech Are Trying to Save Main Street SMBs

PYMNTS

Most businesses have been hit hard by the global pandemic, but perhaps no segment has been more crippled or left with a future more uncertain than the Main Street local establishments that rely on daily sales for traffic. Retailers need help right now. Another 3 percent said they’ll rely more on brick-and-mortar sales in the future.).

Maine 177