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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. It’s a different story when you work with a software vendor.

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Marketing and Compliance Report Key Takeaways

Social Assurance

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report.

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2021 Marketing & Compliance Survey Takeaways

Social Assurance

This report is intended to serve as a tool for banks and credit unions to gather insights to help inform marketing and compliance investments and evaluate your current and future practices based on industry trends. Here are a few key takeaways from the 2021 report and how it will impact your brand.

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FinovateFall 2018 Live Blog – Day 2

William Mills

However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Neither the product staff nor the marketing staff knows what they don’t know. When it first came out, many bankers laughed at the social media aspects of Venmo with its use of emojis.

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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.