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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The brand has also partnered with Goodwill and Chrysalis to access underserved employees.

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Ikea And What Comes Next For Printed Catalogs

PYMNTS

7) as the Ikea brand continues to shift itself to digital, according to published reports. Of course, it’s not surprising that a retailer looking to focus on digital is exiting print. That beats 2 percent for mobile, 1 percent for email, 1 percent for social media and 0.2 Do catalogs work for every brand?

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

PYMNTS

To help improve the retail shopping and shipping experience, virtual reality (VR) and augmented reality (AR) is catching on with big-box retailers in the U.S. AR could be on the cusp of having its moment, as a large brick-and-mortar retailer has fresh plans to appeal to shoppers willing to test out the technology.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 10) @CU_Times – Credit Union Times magazine has Tweets on regulatory changes, awards and technology.

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70 Percent Of Merchants Use Progress Bars To Drive Checkout Conversions

PYMNTS

It allows customers to pull in credit card, billing, and shipping info they’ve stored on the social media sites. The company also piloted an extension of Autofill with the online clothing retailer Jack Threads that allowed customers to pull in promo codes if a user clicks through from an ad with a promotional code on FB.

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After Subscription Stumbles, How Patreon Won Back Customer Trust

PYMNTS

Magazine and newspaper subscriptions are popular services that have been around for decades, making them a favorite for bad actors as well. New York officials, however, recently delivered good news to victims of a magazine scam that Orbital Publishing Group oversaw. Patreon’s Quick Response To Subscription Stumble Gains Customer Trust.

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Good Housekeeping Revitalizes Content Marketing

PYMNTS

The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago. In addition to creating this new kitchen space, it also served as a new way for the publication to conduct branding and marketing. We can do Facebook Live.

Marketing 101