Straight Outta Yale: Recent Grads Create New Beverage Product Line
PYMNTS
JULY 15, 2020
They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following. They chose a word that has several meanings in Spanish.
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