Branding Leadership Strategy UX 
Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.
Gonzobanker
AUGUST 11, 2020
Through an initial (ultimately temporary) deal with Chase to be its lending fintech vendor and trying to build upon that pivot, OnDeck’s bank strategy had slowed and the company was primarily a challenger, not an enabler, to banks. market on its platform with all the data that goes along with it. mortgage market.
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Perficient
SEPTEMBER 29, 2020
In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Multivariate testing. Reputation management.
Social Assurance
JANUARY 11, 2021
As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Social Media Stories.
Social Assurance
JANUARY 11, 2021
As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Social Media Stories.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. This includes knowing how your peers and senior leadership perceive said maturity. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Perficient: Digital Strategy Experts.
Gonzobanker
DECEMBER 20, 2019
The bank’s strategy is laser-focused. And now, the GonzoBanker team salutes some other troublemakers in each individual Smarter Bank category: The Strategy Award – Goes to Studio Bank in Nashville, Tenn. Legacy banks need not apply. It was the original data junkie. It is an innovator with tech (e.g., Smarter Bank Individual Awards.
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