Techy Turkey Day: How Technology Has Changed America’s Trademark Holiday
PYMNTS
NOVEMBER 23, 2017
In 1846, Sarah Josepha Hale, the editor of Godey’s Lady’s Book , wrote that such a holiday would unify the nation — and indeed, noted Iowa State University Associate Professor of Marketing Samantha N. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.
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