Branding Innovation Management Online 
Alex Jimenez
APRIL 7, 2024
One executive told me that while he still supported innovation, it would have to wait. Pausing Innovation This was on my mind when reading this article about Nike’s innovation woes. Many banks seemed to be doing that in the past two years, despite accelerating innovation during the pandemic. Readers should check it out.
PYMNTS
OCTOBER 5, 2020
20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6
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PYMNTS
OCTOBER 7, 2020
Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.
PYMNTS
JANUARY 2, 2019
All of this friction can lead to that worker left waiting, cooling his or her heels in the truck, as the traditional spend management process grinds on. Spend management is also following that trend, though there is still much work to do, of course. The notion of control also applies to the spend management platform itself.
South State Correspondent
JULY 19, 2022
Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. FOMO – The Perceived Ubiquity of Brand Affinity Marketing.
PYMNTS
JANUARY 21, 2019
Digitally-native brands are testing the brick-and-mortar retail waters, and, now, new malls are set to have entire spaces designed around them: Hudson Yards, which is under development in Manhattan by the Related Companies and Oxford Properties Group, will reportedly house a dedicated floor for these brands called The Floor of Discovery.
PYMNTS
DECEMBER 27, 2018
It has been a year of innovations for quick-service restaurants (QSRs), with chains rolling out new digital technologies to help diners order and pay for food without having to wait in line. These are just some examples of how restaurant technology innovations powered convenient restaurant experiences this year: Online Ordering Expansions.
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