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Digital Finance Penetration Surpasses That Of Social Media

The Financial Brand

The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions. The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Traditional Customer Acquisition Methods in Banking Are Dead

The Financial Brand

New growth will come less from branches and buying other banks and more from acquiring tech, shopping, media or other data-rich companies. The post Traditional Customer Acquisition Methods in Banking Are Dead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Best Global Banking Innovations in 2019

The Financial Brand

The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands. The post The Best Global Banking Innovations in 2019 appeared first on The Financial Brand.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. in 3 Rounds from 4 Investors, Most Recent Funding, M Series C on December 8, 2014.

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