PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

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The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

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Social Assurance

SEPTEMBER 17, 2021

Digital listings help you drive traffic to your branches, increase your brand’s awareness, and offer more opportunities for your customers to find the information they need. These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic.

Marketing Strategies 15

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The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 6, 2022

This article How to Stretch Your 2023 Marketing Budget as Media Prices Rise appeared first on The Financial Brand. This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget. Sticker shock on ad buys?

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How To Marketing Branding Marketing Strategies 31

Perficient

FEBRUARY 1, 2021

Sales and Marketing. Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Here are four areas in which chatbots can improve the car purchasing and ownership experience. Simple Questions.

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The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Marketing Strategies Banking Trends Analysis 36

The Financial Brand

OCTOBER 17, 2023

This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand. This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand.

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PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Higher Prices. Unwanted Transparency.

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The Financial Brand

AUGUST 22, 2023

This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. Even supposed 'naturals' need help to make the most of every podcast, TV appearance or article.

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The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

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PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. How To Proceed. Customers ask us, ‘How do we do what you just described?’”

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PYMNTS

DECEMBER 16, 2019

. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement. They’re learning how to partner with technology.”.

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The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How To Banking Trends Analysis Trends 42

The Financial Brand

MAY 29, 2019

Rarely a high priority, business marketing can yield big results. Practical advice for financial marketers to improve B2B performance. The post How to Elevate Bank Business Marketing to Starting Lineup appeared first on The Financial Brand.

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How To Marketing Branding Marketing Strategies 23

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

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Branding Community Marketing Strategies US 17

The Financial Brand

JULY 14, 2020

If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps. The post How to Get a Quick Read on Your Financial Institution’s ‘New Normal’ CX appeared first on The Financial Brand.

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How To Branding Marketing Customer Experience 37

The Financial Brand

DECEMBER 1, 2021

Three steps can help financial marketers shift unprofitable accounts to the plus column. The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.

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How To Banking Trends Analysis Trends 29

Social Assurance

JANUARY 21, 2022

For financial brands, International Data Privacy Day is an opportunity to educate customers. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy.

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

Marketing 15

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The Financial Brand

AUGUST 24, 2020

CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year ahead. The post What to Cut, What to Keep as Bank Marketing Budgets Get Squeezed appeared first on The Financial Brand.

Marketing 40

Marketing Marketing Automation Branding How To 40

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Customer Experience Banking Trends Analysis 34

Insights on Business

FEBRUARY 13, 2019

How do banks prepare for this new reality? Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions. The big questions is what’s next? IBMFintech Twitter.

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Albuquerque Digital Banking Millennials social media 152

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

The Financial Brand

NOVEMBER 25, 2019

Five ways to help build deposits that don't require raising interest rates can go on financial marketers' new year's 'to-do' list. The post How to Grow Deposits in a Weird Rate Environment appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

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How To Customer Experience Banking Trends Analysis 35

The Financial Brand

DECEMBER 11, 2019

Customer value is now the differentiator in business marketing. The post How to Build a Marketing Machine to Thwart Fintechs’ B2B Push appeared first on The Financial Brand. Five key principles guide banks and credit unions, with content as the focus.

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How To Marketing Fintech Branding 16

The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. Many banks and credit unions lack a retention playbook. It's critical to set one up well ahead of closures, with messaging driven by data.

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How To Branding Data Branch Strategies 29

The Financial Brand

OCTOBER 28, 2020

Here's how to get your customer data in order. The post ‘Dear Valued Bank Marketer,’ You Say You Know Me, But Your Data’s No Good appeared first on The Financial Brand. At many banks and credit unions, creativity often gets priority over basic data management.

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Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. A comprehensive policy can be created using the following steps: 1. use of disclaimers. Present to Board for Approval.

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social media Policies How To Handbook 69

The Financial Brand

JUNE 6, 2021

Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Google ranks third-party review sites ahead of individual banking sites.

Comparison 21

Comparison Tools Marketing Banking Trends 21

Abrigo

NOVEMBER 30, 2015

However, you’re not exactly sure how much business, if any, is generated by having a site. This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

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Marketing Strategies Strategy Taxes Resources 150

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

Perficient

DECEMBER 8, 2020

Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces. It’s actually important that they don’t.

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Video Google Study Examples 520

The Financial Brand

OCTOBER 22, 2018

Here's how to create email marketing campaigns that increase conversions, drive more traffic to your website and generate more sales. The post 6 Strategic Trends Reshaping the Future of Email Marketing in Banking appeared first on The Financial Brand.

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Trends Marketing Branding How To 32

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. With the right lead nurturing strategy, you can offer value to your contacts and provide your sales team with leads that are more qualified and ready to buy.

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How To Strategy Case Study Marketing 42

The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. Many banks and credit unions lack a retention playbook. It's critical to set one up well ahead of closures, with messaging driven by data.

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How To Branding Data Branch Strategies 20