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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million.

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Secure Innovation launches Remote Planet

The Paypers

Secure Innovation Group has launched its latest brand Remote Planet offering a customisable solution to monitor, manage, protect, and control critical assets and infrastructure remotely.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. FOMO – The Perceived Ubiquity of Brand Affinity Marketing.

Branding 195
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183
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Video Content Creates Digital-First Brand Loyalty

PYMNTS

Those reluctant groups are now jumping on the bandwagon as well and adopting these digital behaviors.”. That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.

Video 209
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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

“We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement. To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag.

Branding 222
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Walgreens Partners With Alibaba To Offer Beauty Brands On Tmall Global

PYMNTS

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175