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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

The project revolved around a competition between five colleges — the University of South Carolina, the University of Oregon, the University of Arizona, Florida State University and UCLA — competing for votes from a general audience on which school could snap the most interesting picture of their college’s name.

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Rideshare Fare Aggregation Apps Highlight Local Rideshares, Surge Pricing

PYMNTS

Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said. “The The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said.

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Grocery Round-Up: Digital-First Delivers For Kroger, Another Instacart Pair-Up And Hoarding Round 2

PYMNTS

Designed as a one-stop shopping location for customers looking for food, pharmacy and cosmetic merchandise — the locations are known for carrying over 1,500 grocery products from Hispanic brands such as Iberia Foods, Yaucono, Fabuloso, Tio Nacho, Pilon and Café La Llave. The Stockpiling Fever’s Second Wave . Some comebacks are welcome.

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Soda Wars Summer

PYMNTS

The app will also allow users to record a 15-second “digital lip-sync video” that can be shared on social media using the hashtag #ShareaCoke, the brand told Ad Age. Another Ad Age article outlines the perennial bridesmaid soda brand’s campaign as reaching 100 global markets this year, including the U.S,

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Why The Next Big Connected Commerce Play Is Television

PYMNTS

That might not be a crazy assumption: Reports from Nielsen reveal that television viewership by that demographic has declined more than 40 percent since 2010 and is off 11 percent year over year for the older half of millennials aged 25 to 34. Payments today are complemented by credit cards, mobile wallets and even Amazon Pay.

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11 New Restaurant Concepts Reimagining Fast Food & Casual Dining

CB Insights

Instead, new millennial-inspired and tech-infused dining trends have been emerging across the US and internationally. Many of yesterday’s casual dining brands are dying, but not because millennials “don’t eat out.” This approach to marketing is enabling a new wave of specialized fast-casual brands to take root.

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Hit The Ground Running: 15 Early-Stage Fitness Tech Startups To Watch

CB Insights

Headquarters: Tampa, Florida. Select Investors : Florida Funders, ARK Applications, PAR. Select Investors : Brand Foundry Ventures, Lerer Hippeau Ventures, Sterling VC. Disclosed Funding: $4.3M. Peerfit provides a digital corporate wellness platform that specializes in boutique fitness classes. Disclosed Funding: $2M.