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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Fears of a Fintech Slowdown? How to Pivot Your Brand for a New Era

Bank Innovation

For most of the past decade, the fintech sector seemed to have nothing but blue skies ahead. CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter.

Branding 199
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Regal Software Introduces Bank-Branded B2B Payables

PYMNTS

Unlike solutions on the market today that only offer a handful of ERP integrations and require a manual intervention to complete a payment, RegalPay One offers a bank-branded platform that connects directly to their corporate customers' ERP system," Ed Wertzberger , vice president of solution delivery for Regal Software, said in the announcement.

Software 206
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FIS marketing chief had just 40 days to get the post-$43B merger branding right

Payments Source

FIS' purchase of Worldpay in 2019 required Ellyn Raftery, the company's chief marketing and communication's officer, to reshape its brand to showcase the strengths of both companies — all while a major global pandemic hastened her timeline.

Branding 174
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Inside Barclaycard’s Co-Branding Strategy

Bank Innovation

EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? The answer, at least to Barclaycard, is co-branding. Based in the U.K., Barclays is one of the major banks in Europe. […].

Branding 247
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Finance Brands Will Beat Fintechs by 2021, Roubini Says

Bank Innovation

A new report released today by Roubini ThoughtLab holds quite a few insights about the future of wealth management, the future of fintech, and the future of technology, most notably the conclusion that financial institutions with strong brand awareness will be the last ones standing by 2021–not fintechs.

Branding 150